![]() ![]() To increase revenue per visitor, a proposed design might include 1-click purchasing, which allows for a transaction to happen with a single click. ![]() So, it’s important that organizations establish and prioritize key success criteria for the organization and for the design before evaluating potential risks.įor our UX example, let’s imagine that our ecommerce team has a high-priority objective: to increase revenue per visitor. Put another way, a team cannot decide whether a risk is worth taking unless it is aligned on why the risk must be taken: that is, it understands the benefits of the associated action. No organization or person ever intentionally takes on a risk unless there is a benefit. Step 1: Establish Organizational Objectives To illustrate the risk-management process in a UX context, we will use the example of an ecommerce team working to improve the checkout process on its company’s website. There are many published risk-management process frameworks, but most can be distilled down to the 6 steps described below: It ultimately involves making sure that the assumed risks of our actions are outweighed by these actions’ expected benefits. The process of risk management enables organizations to assess risks during the design process in order to better address them. Mitigation, however, means reducing a risk, not necessarily eliminating it. ![]() Organizations strive to mitigate risk to reduce harm, maximize profits, and improve the chance that customers will return. With the likelihood being the probability that a negative outcome (sometimes called a hazard) will be observed and the impact representing the severity of that outcome. The magnitude of that risk can be written as: To reduce harm and maximize the benefits of our designs, we need to incorporate risk management into our design decisions to identify, assess, control, and evaluate the risks in a systematic way.ĭefinition: Design risk refers to the likelihood that an aspect of a new or existing design will negatively impact the business or its customers. If a design is not well-evaluated, these risks could go unchecked, causing long-term harm to the organization and its customers. If a design is well-evaluated before it is implemented, these risks will be small and its benefits will outweigh them. As a result, every major design decision comes with risks: risk that the design will be unfamiliar or hard to use or unpopular, risk that it will cost too much money, or risk that it will be abused or cause harm. It’s impossible to see into the future and anticipate every possible outcome of our design decisions. ![]()
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